exhibition stand training.com is a comprehensive resource for every exhibitor - novice and experienced alike. You'll find information and advice on planning your exhibition or event; step-by-step through every stage of the process, right through to the post-show analysis. The exhibition process is broken down into four steps, with easy to follow articles helping you along the way.

The initial steps in exhibition planning are discussed here. Providing the essentials for careful preparation of your event, these articles will help you identify the right exhibition for you, set objectives for the show, and prepare an exhibition budget.

Exhibitors don't often capitalise on the buzz surrounding an event, so this section will help you maximise on the promotional and pr opportunities available to your company. You'll find tips and advice on managing pre, present, and post exhibition promotion, whilst maintaining a consistent message throughout the event process.

The exhibition people skills section is focussed on developing the necessary skills of your exhibition stand staff. Topics covered include; setting staff objectives, keeping the stand staffers motivated, and the all-important interaction with the visitor.

Finally, providing you with the appropriate advice to ensure a productive follow-up to your event, including evaluation tools to help you measure success. Often, exhibition productivity is overlooked after the hype of an event, but the post show follow-up is key in maximising the return on your investment.