Exhibition Stand People Tip:
No.7 - All Clued Up for your Exhibition

Why are you exhibiting?

Explain to your staff why the company has chosen the show, what your show objectives are and how you expect to achieve them.

What are you exhibiting?

Review products / services before the show so you know what you will be on display or what you are launching. Your staff need to know all of the features and benefits of them so there knowledge is paramount when they are talking to visitors.

Brief your staff on any promotions, incentives or give-away's you are running each day and explain how they should use them and what is expected.

Make time for your staff, if you have not invested time in your staff to give them adequate information, then what chance do your visitors have?