Exhibition Stand People Tip:
No.4 - How Do I Look

Your staff represent the image of your company, so it's imperative they're presentable.

So how should they be dressed?

A popular method is establishing a company uniform; this works well as it promotes brand awareness and is very memorable. You could have themed dress based on the theme of your exhibition stand such as polo shirts or ties in your company colours.
If this doesn't appeal, or isn't suitable, you could opt for the standard business suit.

Whatever the decision regarding dress, it's important to remember to let your staff know well in advance of the exhibition. Arriving on the stand in the wrong attire will not only be embarrassing for your staff, it'll look unprofessional for the company image.

The uniform presence created by your exhibition stand staff will make each staffer easily identifiable, on and off the exhibition floor.