Exhibition Stand People Tip:
No.3 - Two Ears One Mouth

Selecting the right mix of staff for your exhibition stand needs careful thought. Staff with good listening skills are essential, so although your sales force may be first choice, they may not be the best choice for exhibition stand staff. Business surveys suggest that most sales people talk too much; more interested in talking about their products and services, rather than listening to the visitors requirements and challenges.

Bear in mind these five top tips for good listening:

1. Listen, rather than talk!
2. Never interrupt
3. Make eye contact when communicating
4. Exhibition halls can be noisy places - ignore any distractions when listening.
5. Your facial expressions will convey that you're following a conversation.