Exhibition Stand People Tip:
No.13 - Exhibition Walls have Ears

Exhibition halls are a breeding ground for gossip! Be mindful of the fact that the environment puts you in danger! Competitors are around every corner, people talk freely (sometimes to the wrong people) and you can pick up literature, that normally you can't get hold of.

You and your exhibition staff need to be on your toes and be aware of the competition and the dangers of talking to the wrong people at the wrong time!

If you are observant enough, you will find your competitors easily give themselves away - they know it all and ask probing questions.

Secret of success - when faced with this, get your staff to engage them in conversation and ask the questions so they reduce the chances of divulging valuable information.