Exhibition Stand Planning Tip:
No.5 - Centre of Attention

Once decided on the format of exhibition you’re going to market at, the next step is what exactly to exhibit. Thinking about the focus of your exhibition stand will help determine the products or services to showcase at your event.

Don't be tempted to feature every product you have to offer; your message will become confusing, the stand will look overcrowded, and your new product may become lost.

Making the right decision about what to exhibit is essential.
In the average 3-5 seconds it takes to grab the attention of visitors, you need to firmly establish:

• Who you are.
• What you offer.