Exhibition Stand Planning Tip:
No.13 - Graphic Exposure Gets You Noticed

It may sound obvious, but in order to grab attention your graphics should be big and simple.

The bigger your graphics, the more likely it is that your company will get noticed.
Keep the copy to a bare minimum; detailed graphics will not be read in the 5 seconds of attention your stand gets from passing traffic.
Your company logo should be prominent to establish a strong brand identity.

One thing to bear in mind throughout the design process; don't leave the stand graphics to the very last minute. The graphics should be a fundamental part of the stand brief when liaising with your exhibition stand designer.
Careful planning will also avoid the charges associated with rush orders, graphic design changes & reprinting.