Exhibition Stand Planning Tip:
No.4 - Who Are You Trying To Attract?

For a successful show, it is essential to understand and identify the different groups of people you are targeting:

Current Customers
The clients you are currently doing business with. Exhibitions provide the perfect platform to further the relationship with your customers.

Technical Personnel
Knowledgeable people interested in the technical area of your product or service.

Manufacturers
Producers of products/services that may be interested in what you offer.

Suppliers
Company’s that are able to provide your company with products or services.

Specifiers
These people act as advisers to the industry and recommend specific products or services to other companies. For example, an architect may stipulate the use of a particular brand of paint for a project.

Consumers
These are the end users of your product or service.

Influencers
Industry professionals that persuade consumers to buy certain products or services. These people regularly attend events to keep up-to-date with new developments in the industry.

Consultants
Act as expert advisors within their given industry.

Making an informed decision about your target market will result in a more focussed marketing/promotional campaign.