Exhibition Stand Planning Tip:
No.9 - Choose your stand space correctly

Your company may or may not have been to an exhibition before, but it's likely you'll have considered attending an exhibition (or number of events).

Before deciding on an exhibition schedule, you should ask the following questions:

• Which exhibition is best suited to your requirements?             Consider; budget, timescale, location, and above all, an exhibition which involves your target audience.

• How successful has the exhibition been in the past?
  The exhibition website will have an online review of the previous year. You can usually find exhibitor info in the exhibition directory.

• How is the show promoted?
  Look at the advertising profile of the exhibition - how much they advertise and where.