Exhibition Stand Productivity Tip:
No.2 - Be S.M.A.R.T.

Set smart objectives to enable maximum ROI. By using your lead classification system you can find out your cost per lead. Just divide the total cost of participation by the number of leads, then dividing into the total £ sales made from the show gives you the cost per sale.

Without setting smart objectives the results will not mean anything other than numbers. It needs to go deeper for you to establish how well you really did at the show.

Depending on the business of the show, the type of prospects that visit and many other factors may mean you need to change your objectives throughout the duration of the show. Keep a track of them every day to make sure they are realistic and achievable.