Exhibition Stand Productivity Tip:
No.3 - Quantifiable Exhibition Leads

Just as your day to day sales representative might not be suitable for manning an exhibition stand, your internal lead form may not be suitable for use on an exhibition stand.

Tailor a new form for use outside of general marketing activities. Include prompts that address your show objectives - this will aid the whole qualification process.

Using a ranking system will speed up the follow up process when you return to the office. Categorise the leads into:

A - Immediate response required / Appointment
B - Purchasing in the next 6 months
C - Send literature pack only.

You can then deal with the most urgent first once you have filtered them out.