Exhibition Stand Productivity Tip:
No.10 - Theres Always More to Do

After the exhibition continue to make contact with your customers, some of them may have not made it to the show. Post a "Sorry we missed you" mailer to let them know that you noticed they were not there.

Your promotional programme must not finish when the exhibition finishes. There will still be live activity to reach.

Follow up on all pre-show PR - there might be follow up articles featuring your exhibition stand that you can respond to or make a feature of in your company newsletter.