Exhibition Stand Productivity Tip:
No.8 - Retrace your Steps

Many people waste time and effort going to an exhibition because they forget how important the follow-up is.

The type of follow up will be different for each prospect, use a ranking system to note the differences and the the type of follow up each one should receive.
Within 3 - 5 days after the exhibition send your prospects a follow up. This could be anything from a 'thank you for visiting us' to an appointment with a sales representative, depending on the ranking of the lead.

It is also good to track your leads 3,6 and 9 months after the exhibition as this will give you a true picture of the success of each lead.
Your behaviour towards prospects after the exhibition is as important as during the exhibition. It shows how much you want to do business with them and how professional your company is.

Golden rule: If you don't follow up - your competitors will.