Exhibition Stand Productivity Tip:
No.9 - Take Time

Having a contact management database to store the lead information you gather from a show is useful. Try to include all the information gathered on the lead form including the sales representative's name associated with the lead.

It is important that the stand staff take proper notes at the show so that the representative following up the lead has all the correct information about what the visitor is interested in.

Lack of information gives negative vibes to the prospect because the sales representative may repeat what they have already discussed with stand staff. It shows a lack of communication and preparation and it may cost you the lead.