Exhibition Stand Promotion Tip:
No.4 - 6 Tips To Remember

Some promotional idea's for generating pre-show activity:

1. Direct Mail
Use your own database or mail direct to the exhibition organisers list of pre-registered attendees.

2. Public Relations
All event organisers can tell you which industry publications they are using for promoting the exhibition. Try to get the editors name and the deadline for submissions. When you write your company news for submission, concentrate on all the benefits of your company and include photographs.

3. Advertising
Including your stand number and show dates on any advertisement will ensure people know where you are going to be!

4. Sales/Business Letters
Consistency is key! Put the same message on your standard daily sales and marketing letters as on your advertising promotions.

5. Websites
Promote your exhibition participation on an event section of your website. If you can get links from the exhibition organiser’s site to yours, even better!

6. Sponsorship Opportunities
To maximise your brand exposure, sponsorship is a good route. May exhibitions offer sponsorship opportunities; this can range from on-site banners on the show floor, carpet tiles, giveaways and carrier bags, or even the sponsorship of hospitality areas.