Exhibition Stand Promotion Tip:
No.8 - Exhibition Presence

If planned right, you can promote your exhibition presence during the exhibition.

Push the benefits and what you are doing at the show to the press office. Make sure you give them a good selection of material to choose from.

Have a press contact on your stand and invite key journalists, this will get you more press coverage during and after the event. If you use a PR agency, they will do this for you. Alternatively, if you are making your own arrangements, the event organisers should be able to point you in the right direction.

At show promotions can increase traffic onto your stand. One of the most popular is giveaways, but does that option meet your objectives?
They can be useful to engage passing traffic in conversation, potentially increasing your lead count. The most essential factor when planning your giveaway is that your contact details prominently displayed.
The negative effect of using promotional freebies is that they can attract time wasters, which is why it's important your exhibition stand staff are well trained to deal with this.

Asking visitors to leave their business card for entry into a prize draw is a good way to increase your database of contacts. However, these details shouldn't be confused with leads.