Exhibition Stand Promotion Tip:
No.2 - Get In Touch Before

The power of promotional activity is something that exhibitors tend to overlook, yet is one of the most important aspects of exhibiting.
When developing your promotional plan, there are a various forms of promotion to consider:

• Advertising
• Media Relations
• Sponsorship
• Special Event Activities

Remember it is vital to keep a consistent theme when developing your promotional plans. This will help to re-enforce your message to prospects and help them to remember you.

According to exhibition research, 83% of the most successful companies at a range of exhibitions were the ones that mailed their prospects and customers before the show.

Amongst the various forms of promoting your exhibition stand presence, some of the most effective ways to attract stand traffic are:

• Personal Invitations
• Telemarketing
• Direct Mail
• Advertising
• Public Relations
• Internet Activity
• Sponsorship

Definitely do not keep it a secret that you are exhibiting! Tell everyone, tell them why they should attend your stand and what you are doing, and possibly even include incentives to boost the response to your marketing efforts.