Exhibition Stand Promotion Tip:
No.7 - How to Get The Message Across

Using the right mailing list is key; use your own as long as it is up to date, or choose the organisers pre-registered list.

Some other tips to consider:

• Use a theme to create clarity and continue the consistency.
• Use unusual sized promotional pieces.
• Keep your message short and sweet and consider using different mail pieces for different target audiences.
• Ensure you have the correct point of contact to mail to and not just a job title.
• Print a special theme on your envelopes.
• Try to incorporate your stand number and show name on a pre-paid postage impression.
• Always post 1st class.