Exhibition Stand Promotion Tip:
No.5 - Shout About Your Event

Promoting the show and attracting the right target audience is the responsibility of the show organiser.

The exhibitors responsibility is to determine where the visitors go once they get to the show.

The three key details to inform your audience of, is:

• Where you can be located in the hall.
• What you are exhibiting.
• Why they should visit you.

If your audience aren't aware that you are exhibiting, it is possible they will not find you. So get promoting NOW!